The city of Calella receives the visit of a dozen operators specializing in sports tourism in the Chinese market and participates in a workshop organized by the Catalan Tourism Agency.
With the aim of promoting the specialized offer in sports tourism of the municipality, the City Council of Calella has recently held a professional meeting with tourist agents from China.
In a first workshop, the Tourism Area of Calella has participated in a working session with a group of operators and prescribers of the Chinese market specialized in sports tourism, mainly in the disciplines of football and triathlon. This workshop, which took place at the RCDE Stadium in Cornellà de Llobregat on November 22nd, was organized by the Catalan Tourism Agency through its Tourism Promotion Centre in Beijing, China, and allowed the Calella delegation to present its services and tourist products to the various participating agents.
Later, on the second day, Saturday 24th of November, the same agents travelled to Calella to see first-hand the sports installations of the city. During the meeting, the group took a guided tour of various facilities, such as the Crol Center Olympic swimming pool, the La Muntanyeta sports area and the football field by the sea. The program of visits has allowed Calella City Council to publicize the different sports facilities and services in the municipality as a top sports tourist destination, as well as to promote the most relevant sporting events in the Chinese market.
These days add to the various strategic actions the city carried out to approach the Asian market, with a clear commitment to Calella as a quality sports tourist destination, which in recent years have included: the visit of the directors of a leading sports tourism company in China in Calella (July 2018), the visit of a delegation of China television interested in the development of the IRONMAN 70.3 (May 2017) and the visit of the Mayor of Calella, Montserrat Candini, to the World Forum of Tourist Cities in China (2016)..